The challenge
Selling high-value designer furniture online is its own discipline: customers browse by brand, designer, and room, expect rich product presentation and lead-time clarity, and ship internationally - which means multi-currency, EU VAT, and tax-free handling for many destinations. The retailer also serves architects and designers who need quotes and project sourcing, not just a checkout.
Rich discovery
Customers browse by brand, designer and room, and expect rich product presentation with clear lead times.
International commerce
Shipping worldwide means multi-currency, EU VAT, and tax-free handling for many destinations.
Trade & retail
Architects and designers need quotes and project sourcing, alongside a standard retail checkout.
What we built
A custom AspDotNetStorefront platform tailored to premium furniture retail - each capability answering a specific stake above.
- ◆Rich discoveryShop by category, room, brand and designer, with A–Z brand "shop-in-shop" directories and curated gift and clearance sections.
- ◆International commerceWorldwide shipping via multiple freight partners, EU VAT handling, tax-free shopping for many non-EU destinations, and order tracking.
- ◆Trade & contract supportQuotes and project sourcing for architects and designers, alongside standard retail checkout.
- ◆Full storefrontWishlists, gift registry, gift cards, promotions, corporate-gift discounts, multi-address delivery, and secure payments (cards, PayPal, PO/bank transfer).
The stack
A custom, self-hosted commerce platform engineered for premium, international, trade-and-retail furniture sales.
Relationship: a direct, nameable client - a B2C retailer with trade/contract services, on a bespoke platform Silex built and has kept running for sixteen years.
Results
Sixteen years live, selling worldwide with full international tax and shipping handling, and serving both retail buyers and trade/contract customers from a single platform.
"We sell worldwide with multi-currency and EU VAT handled for us, and the store has kept selling reliably for sixteen years. It just works."
- Founder, designer-furniture retailer (illustrative - attribution pending client approval)
Why it matters
This designer-furniture retailer shows Silex building for a demanding niche - premium, international, trade-and-retail furniture commerce - and keeping it running for sixteen years. Range and longevity in one store. It is the same discipline Silex brings to any storefront or ordering platform: engineered to your business, owned by you, and supported for the long run.
