By Sandeep Singh

These days online presence has become a necessity for any business and to promote the same, social media platforms plays a pivotal role. However, choosing the right social media platform for a business can be a daunting and cumbersome task for many. With an array of social platforms available out there, anyone can get stuck that which one to choose for a particular business. Let’s delve in and check how to choose the best social media platform for your business. Here we go:

Choose the Best Social Platform


Facebook is considered a gigantic social platform that is boasting more than 2bn monthly active users. Thus, it has become a necessity to be active on Facebook for the promotion as well as the reliability of your brand.

If someone would seek info regarding your business, there is a huge possibility that he/she will check your page on Facebook. The platform provides businesses an opportunity to characterize themselves in numerous ways.


The platform can be used by anyone from individuals to large businesses. Using Twitter, you can lead, start or join various conversations, letting you directly interact with customers and brands.

To start, all you need to do is make an account and start posting about your business the way you want.


The another best social media platform to make your presence felt in the market is Instagram, though it is best to be used by things related to food, fashion, lifestyle, luxury brands, and personalities.

Instagram allows you to share images as well as videos related to your brand. By including hashtags you can give your content more space to be searched.


YouTube is one of the best social networks that allows you to promote your brand in front of billions of people by sharing videos.

Before uploading a video, make sure to add title and description of video keeping target keyword in mind. So, that more and more people can reach out to you with ease and get aware of your business or brand.


The platform is most used by job seekers, recruiters, and B2B service providers. If your need falls among any of these options, well LinkedIn can prove to be the best bet.

It can be a good option for those who want to focus on introducing themselves to other business professionals.


Pinterest is an image-based social media platform that allows you to reveal your products and services quickly and easily in a visually appealing way.

If you’re planning to run a food business, e-commerce platform or something related to clothing, Pinterest can get help in converting visitors to customers.


Before jumping in the field of social platforms, make sure to identify your target audience and goals as well as learn ins and outs of the platform you are planning to employ.

Although, for businesses – it’s really hard to be active on all the social platforms, hence choose the social platforms that best fit your needs. Or still, if you want to be active on all social platforms, better to hire a company like Silex Softwares, offering dedicated social media services to maintain your presence on all platforms out there.